Privacy Notice


This website located at (the “Site”) is brought to you by ET Water Systems, Inc. (“ETwater”). At ETwater we are serious about protecting your privacy, and this Privacy Notice discloses how we collect, protect, use, and share the personal information gathered on this Site and through our smart irrigation subscription services (“Services”).

This Privacy Notice may be revised from time to time through an updated posting and we will indicate the last revision date. Therefore you should check the Privacy Notice periodically. We will also send registered users of our Services an email notice of any changes. Revisions are effective upon posting and your continued use of this Site and/or our Services following the posting of revisions will indicate your acceptance of such revisions. If you have any questions concerning this Privacy Notice, please contact us at

What Personal Information Is Collected

You can generally visit our Site without revealing any personally identifiable information about yourself. However, in certain sections of the Site, you may request more information from us. If you elect to request more information from us, we will collect any personally identifiable information that you transmit to us.

When you register to purchase and use our Services, you may be required to provide us with personally identifiable information such as your name, company name, email address, billing address, service address, phone number, password as well as any personally identifiable information that you elect to include in your order notes that you submit to us. When using our customer care support and Services, we will collect your name and any other personally identifiable information that you tell our customer care personnel.

If you use our live chat feature on our Site, we will collect your name, email address, phone number and any personally identifiable information that you elect to include in your message that you submit to us.

How we use Personal Information

We may use your personally identifiable information to: deliver certain services and information you have requested, verify your authority to enter certain password protected areas of the Site and/or Services, and improve the content and general administration of the Site and the Services.

If you are a user of our Services, we will use your personally identifiable information to provide the Services to you and to provide concierge support to you.

Aggregate Information

The Site and Services may track the total number of visitors to our Site and/or Services, browser type, External Web Sites (defined below) linked to and other aggregated data collected through our Site and Services. We may analyze this data for trends and statistics in the aggregate. Such information will be maintained and used in aggregate form only and it will not contain personally identifiable information. We also may use such aggregate information to administer the Site and Services and track users’ movement, and gather broad demographic information for aggregate use such as to improve ETwater’s Services.

Information Sharing And Disclosure

We may provide access to your personally identifiable information and the aggregate information to the vendors and service agencies that we may engage to assist us in providing our Services to you, such as our third party hosting providers or our live chat providers.

We will disclose your personally identifiable information and aggregate data if we reasonably believe we are required to do so by law, regulation or other government authority or to assist in any investigation, to protect our or our users’ rights or to enforce our customer agreements. We will not sell your personally identifiable information to any company or organization except we may transfer your personally identifiable information to a successor or parent entity upon a merger, consolidation or other corporate reorganization in which ETwater participates or to a purchaser of all or substantially all of ETwater’s assets to which this Site and/or Services relates.


ETwater recognizes the privacy interests of children and we encourage parents and guardians to take an active role in their children’s online activities and interests. This Site and our Services are not intended for use by children under the age of 13. ETwater does not target this Site or the Services to children under 13. We do not knowingly collect personally identifying information from children on this Site or through our Services.

Links To Other Sites and Tracking

The Site may provide links to other web sites or resources over which ETwater does not have control (“External Web Sites”). Such links do not constitute an endorsement by ETwater of those External Web Sites. You acknowledge that ETwater is providing these links to you only as a convenience, and further agree that ETwater is not responsible for the content of such External Web Sites. Your use of External Web Sites is subject to the terms of use and privacy policies located on the linked to External Web Sites.

At this time, we do not track users over multiple websites and therefore we do not respond to browser ‘Do Not Track’ signals, as we await the work of interested stakeholders and others to develop standards for how such signals should be interpreted.


We use both session ID cookies and persistent cookies. A session ID cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period of time. You can remove persistent cookies by following directions provided in your Internet browser’s “help” file.

On our Site, we use session cookies to make it easier for you to navigate the Site by saving your preferences and to improve and track the overall Site experience. For our Site, we set a persistent cookie to save your uncompleted order details. If you reject cookies, you may still use our Site, but your ability to use some areas of our Site may be limited.

If you use our live chat feature, our live chat provider may set a cookie as described in their Privacy Notice at

Third Party Analytics Tools

Beyond the personally identifiable information you voluntarily provide to us, ETwater utilizes analytics tools including third party technologies, such as Google Analytics, to collect non-personally identifiable information utilizing cookies.

ETwater uses Remarketing with Google Analytics and Google Adwords to display relevant advertisements to users who have previously visited our Site. Referred to as remarketing or retargeting, ETwater may utilize previous session information to serve display advertisements to you on the Site and based on such session information Google may set a cookie and serve ads to you on third party websites on the Google Display Network. Third party vendors such as Google may display ETwater ads on websites across the Internet. Aggregated user data may be utilized to create remarketing/retargeting “lists,” or groups of users with similar onsite behaviors or demographics.

Users may learn more about Google Analytics use of cookies by visiting the Google Privacy and Terms page at You may opt out of being tracked by Google Analytics by i) Turning off cookies in the preferences settings in your browser ii) Downloading the Google Analytics opt-out browser add on available at: iii) Opting out of user interest and demographic categories in the Settings for Google Ads feature to manage or opt out of Google interest based ads at: or iv) Managing cookies used for online advertising across multiple companies at the US-based Network Advertising Initiative at


We employ industry standard procedural and technological measures that are reasonably designed to help protect your personally identifiable information from loss, unauthorized access, disclosure, alteration or destruction. ETwater may use, without limitation, secure socket layer, and other security measures such as restrictions on internal access to help prevent unauthorized access to your personally identifiable information.

Notice to European Users

The Site and Services are intended for use by users located in the United States of America only. The information you enter on the Site or Services or otherwise provide to ETwater may be transferred outside of the European Union to the United States of America, which does not offer an equivalent level of protection to that, required in the respective country. In particular, you are advised that the United States of America uses a sectoral model of privacy protection that relies on a mix of legislation, governmental regulation, and self-regulation. Article 26 of the European Union’s Data Protection Directive (Directive 95/46/EC, 1995 O.J. (L 281) 31) allows for transfer of personal data from the European Union to a third country if the individual has unambiguously given his or her consent to the transfer of personal information, regardless of the third country’s level of protection. By agreeing to this Privacy Notice, you consent to the transfer of all such information to the United States of America which may not offer an equivalent level of protection to that required in the respective countries and to the processing of that information by ETwater on its servers located in the United States of America as described in this Privacy Notice.

Additional Information About Privacy

If you are a user of our Services, you may update personally identifiable information about yourself or the information about others in your account by contacting us at If you have any concerns or questions about privacy on this Site, please contact us at

Date Updated: April 7, 2015